BMW Plays with Crafty Marketing to Transform NYC Vehicles into EV and Plug-in Hybrids

BMW is going out of its way to paint you a picture of the future, or what it hopes the future will look like at least. If you find yourself passing through NYC 42nd Street and 6th Avenue in particular, you are in for quite the vision. Here at Rick Hendrick BMW we are excited to bring all of you in the greater Charleston area the details about how BMW views the future.

With its crafty marketing concept, BMW is giving pedestrians a glimpse into what it would look like if all the cars on the road were electric and hybrid plug-in models. It uses what is called the BMW i window which works in real time and uses motion detection to capture vehicles as they pass. Then they are reflected back as either the BMW i3 EV model or the BMW i8 plug in hybrid. These are models that we can expect to see added to the new BMW lineup towards the end of this year.

What's even more intriguing is that the BMW i window actually calculates the money that would be saved and how much pollution would be reduced if drivers transitioned to all electric models. For example, 248,368 passing cars were transformed in the window over the course of just one week. That would save an estimated $493,507,216 on gas and decrease carbon dioxide emissions by 1,324,919 tons in one year. This really gives us something to think about as we consider how altering our modes of transportation would pave the way for a more sustainable future.

This marketing strategy is effectively raising awareness for what BMW has planned. These two new concept models are paving the way for a whole new series of energy efficient vehicles, and we guarantee this is just the beginning. Be sure to continue following our Rick Hendrick BMW blog so we can bring you the details regarding the future release of these models.

If you are interested in learning more, be sure to stop by and visit us at 1518 Savannah Hwy Charleston, SC 29407-7845. We have a great selection of models in our BMW 5 Series and BMW 6 Series and would be more than happy to schedule you for a test drive at your convenience. We look forward to seeing you soon!

Categories: New Inventory, Green, News
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