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Hilarious Outtakes from the BMW Super Bowl Spot


With the immense popularity of Super Bowl commercials being what it is, many advertisers have begun leaking and teasing their ads in the buildup to the big game. The approach of BMW may be the best, as they have just released a gag reel from the production of the commercial. Featuring the goofy side of stars Katie Couric and Bryant Gumbel, the outtakes are a great insight into what will surely be one of the…

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You'll Eat It Right Up: 2015 BMW i8


Once merely a concept car relegated to the drawing board, the 2015 BMW i8 has finally been ushered into the realm of reality.  The result?  We at Rick Hendrick BMW Charleston are wide-eyed and drooling over this latest marvel from our mutually-preferred German automaker.


The i8 is a seamless blend of stunning design, power and sustainability.  It offers a unique, hybrid drivetrain that features a turbocharged 1.5-liter inline three-cylinder to power the rear wheels…

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The BMW i8 Says Hello to the Future


We have seen countless concepts appear at auto shows across the world that display futuristic design and technology.  These models hardly ever make it to production, and they are left in the past as something that could have introduced us to the future of automotives.


Here at Rick Hendrick BMW Charleston we are proud to say that our brand has a production model that breaks the theme stated above.


The BMW i8 began as...

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BMW Gears Up new Models for the Los Angeles Auto Show

Here at Rick Hendrick BMW Charleston, we have a vested interest in all the latest news surrounding the BMW brand. That is why we thought this would be a good opportunity to preview the vehicles that our favorite German automaker will be bringing to this year's Los Angeles Auto Show.
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