BMW Celebrates World Premier of Centennial Edition 7 Series

Yesterday, BMW issued a press release announcing the arrival of the newest member of the BMW 7 Series range. Just 100 BMW Individual 7 Series THE NEXT 100 YEARS models will be built.

The exclusive model was announced at the same time as the Montblanc of BMW Centennial Fountain Pen. The premium writing instrument, which was co-designed by BMW and Montblanc, will be gifted to every owner of the centennial BMW model.

The news was presented Tuesday evening at an extraordinary event which including a dance performance by the Spellbound Contemporary Ballet, and speeches by Hildegard Wortmann, Head of Product Management Automobile und Aftersales, and Jérôme Lambert, CEO of Montblanc. For the unveiling, both the BMW Individual 7 Series and the Montblanc for BMW Centennial Fountain Pen emerged from striking cocoon installations in the center of the room.

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