College Graduate Program

Are you a recent college graduate? If so, you could qualify for $1,000 off a new BMW, $1,000 off a Certified Pre-Owned BMW, and our best rates on your next vehicle purchase.

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Rick Hendrick BMW Encore Program

Recently purchased or leased your new BMW and still have questions? If so, then you qualify for a custom appointment with one of our BMW Geniuses for a special Encore consultation, which will offer you detailed product explanations and demonstrations!

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BMW Loyalty Upgrade Program

This program was proudly started here at Rick Hendrick BMW in Charleston, SC to ensure that our faithful BMW family members have access to the most up to date, technologically advanced, and safest vehicles possible.

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Corporate Fleet Program

This exclusive program provides our customers with an innovative approach to the standard company car. Through this program and it's special benefits, any commute or business trip becomes a rewarding journey.

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Military Program

Here at Rick Hendrick BMW, we value our military's commitment to protecting our freedom. Now, we offer $500 - $11,000 toward a lease or new vehicle purchase for Active Duty, Retirees, Veterans, and Military Family Members*

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