The Loyalty Upgrade Program was created at Rick Hendrick BMW in Charleston SC to ensure that our faithful BMW Family members have access to the most up to date, technologically advanced, and safest vehicles possible.  

Over the last several months our access to high quality local pre-owned vehicles has been at an all-time low. Demand for these vehicles is growing at an unprecedented rate. We can either source these vehicles from large auctions (which come with transportation costs and buying fees) or we can use this extra money to offer our customers top dollar for their high quality locally owned and serviced vehicles.

How does it work?

The dedicated Portfolio Management team at Rick Hendrick BMW in Charleston SC is readily available to answer any questions you might have. We offer a no obligation upgrade proposal outlining the market value of your vehicle. We can also give details on current in-stock inventory available for your upgrade. All of this in a no-hassle no-pressure environment.

How do YOU Benefit?

A locally purchased and owned vehicle is invariably of a higher quality than an auction vehicle. Knowing that a vehicle has a good history has value to us and our customers. This enables us to give you a higher value for your vehicle! In some cases, the excellent market value of your car along with BMW's aggressive programs can enable you to upgrade into an updated model with little to no money down and a similar payment to what you already have.

How does this help US?

As we fill our inventory with these higher quality vehicle's we are no-longer accruing additional fees or discovering hidden service matters with a vehicle purchased off-site. This gives us the ability to pass the savings on to you! We look forward to providing you with a higher quality, local vehicle that can be presented at true market value with no unnecessary additional costs….Just high quality vehicles at a market based price.


  • Monday 9:00 AM - 7:00 PM
  • Tuesday 9:00 AM - 7:00 PM
  • Wednesday 9:00 AM - 7:00 PM
  • Thursday 9:00 AM - 7:00 PM
  • Friday 9:00 AM - 7:00 PM
  • Saturday 9:00 AM - 5:00 PM
  • Sunday Closed

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