About

Buying a BMW® is a decision you make once. Choosing where to buy, service, and finance it is a decision that follows you for years.

Why Charleston Drivers Choose Rick Hendrick BMW

Rick Hendrick BMW Charleston is the only BMW® authorized sales and service center in Charleston, SC. We built this dealership around what comes after the sale: consistent service, honest advice, and a team that treats every visit like it matters. Drivers from Charleston, Beaufort, Mt. Pleasant, Summerville, and across the Lowcountry come to us because they want more than a transaction. They keep coming back because we earn that trust every time.

Here's what sets Rick Hendrick BMW Charleston apart!

Charleston's Only Authorized BMW Sales and Service Center

Not every dealership that sells BMW® vehicles is authorized to service them to factory standards. We are, and we hold the credentials to prove it.

Rick Hendrick BMW Charleston is one of fewer than 60 BMW® dealerships nationwide to earn BMW's Quality Management System certification. We've also received the BMW® Center of Excellence award, given by BMW of North America to its top-performing dealers based on customer satisfaction, brand representation, and operational excellence. We were the only dealership in South Carolina to receive that recognition.

We're also a BMW® M Certified Center. A BMW® M Certified Center is a dealership designation that requires purpose-built tools, BMW-specific technician training, and direct manufacturer approval, ensuring M model vehicles receive service that meets BMW®'s performance engineering standards. If you drive an M model, your vehicle gets the specific care it was built to receive.

These are not talking points. They are verifiable standards that BMW® holds us to every single day.

New BMW Vehicles for Sale in Charleston, SC

Lowcountry life covers a lot of ground. A Tuesday morning crossing the Ravenel Bridge. A Friday afternoon loading up for Beaufort. A Saturday squeezing into a spot on King Street. Your BMW® needs to handle all of it.

Our new BMW® inventory at 1518 Savannah Highway is stocked with the full lineup, matched to the way drivers here actually live:

• Sporty sedans (3 Series, 5 Series) for drivers who want responsiveness and refinement in equal measure
• Sports Utility Vehicles (X3, X5) that work as hard on the highway as they do in the carpool lane
• Three-row space in the X7 for households that need the room without giving up the drive
• BMW M models for drivers who want more from every mile
• Electric and plug-in hybrid options (i4, i5, iX, X5 xDrive50e) for Lowcountry commuters ready to make the shift

We listen before we recommend. Tell us how you drive and what your week looks like. We'll match you to the right vehicle, not just the available one.

BMW Certified Pre-Owned Vehicles: Quality You Can Verify

CPO, or Certified Pre-Owned, is a BMW® program that requires each qualifying vehicle to pass a rigorous multi-point inspection, be reconditioned with OEM (Original Equipment Manufacturer) parts, and carry BMW®-backed warranty coverage with 24/7 roadside assistance. Only BMW® vehicles under 5 model years old and 60,000 miles qualify. Not every used BMW® makes that cut.

Our CPO inventory gives Lowcountry buyers verified quality, transparent vehicle history, and manufacturer-backed coverage before they ever sign. No guesswork. No surprises at the service bay six months later.

We also carry a wide selection of pre-owned BMW® models and other makes, each inspected by our factory-trained team before going on the lot. As part of Hendrick Automotive Group, Rick Hendrick BMW Charleston has access to inventory across nearly 100 dealership locations nationwide. If the exact vehicle you want isn't here today, we have the network to find it. Our CPO inventory is available to browse online, with vehicle history and inspection details on every listing.

BMW Service and Repairs at Rick Hendrick BMW Charleston

OEM (Original Equipment Manufacturer) parts are components built to BMW®'s exact factory specifications, identical to what was installed when your vehicle was built, ensuring correct fit, warranty compliance, and long-term performance. Every service visit at Rick Hendrick BMW Charleston uses them, no exceptions.

Our technicians are factory-certified by BMW®. They know the Lowcountry's specific wear factors: salt air, coastal humidity, and the stop-and-go rhythms of bridge traffic in summer heat. We factor those realities into every service recommendation we make, so you're not just getting a standard checklist. You're getting advice built around how you actually drive.

Schedule with us today for:

• Oil changes, tire rotations, brake inspections, and full multi-point checks
• BMW® Value Service pricing on select services, as available
• Video inspections sent directly to you during your appointment, so you see exactly what our technicians see
• Warranty work, recall service, and BMW® software updates
• Online scheduling available 24/7, so you can book at your convenience and confirm your visit in minutes

Book online in minutes. We'll be ready when you arrive.

BMW Financing and Leasing Options in Charleston, SC

APR, or Annual Percentage Rate, is the full yearly cost of your auto loan expressed as a percentage, including interest and applicable fees. We walk you through it in plain language, because you should understand exactly what you're agreeing to before anything gets signed.

Our F&I (Finance and Insurance) team works with BMW Financial Services and a broad network of lending partners to structure a loan or lease that fits your budget and your timeline. BMW Financial Services is BMW®'s manufacturer-backed lending program that connects qualified buyers with financing and lease options directly through the brand. Buying and leasing work differently. We explain both options clearly and let you decide.

Start the process before you step foot in the showroom. Our online finance application takes minutes and gets you pre-approved from home. Our trade-in appraisal tool shows you what your current vehicle is worth in real time, so you walk in knowing your numbers.

No hidden fees. No pressure. The process is as straightforward as the vehicles are impressive.

Giving Back to the Lowcountry

Being part of Hendrick Automotive Group means more than access to a larger inventory network. It means your purchase supports a company that actively invests in the communities where it operates. At Rick Hendrick BMW Charleston, that commitment shows up locally.

We're proud to support:

• Trident United Way - strengthening the greater Charleston community through health, education, and financial stability programs
• American Red Cross - Lowcountry SC - disaster relief and emergency support for our neighbors when they need it most
• Sea Island Habitat for Humanity - building affordable homes across the Lowcountry
• Leukemia & Lymphoma Society - funding research and supporting patients and families fighting blood cancers
• Hendrick Marrow Foundation / Be The Match - helping patients find life-saving bone marrow donors
• Charleston Sertoma - serving people with hearing and speech challenges in the Charleston area

Rick Hendrick BMW Charleston is also proud to serve as a Premier Sponsor of the North Charleston Coliseum and Performing Arts Center - supporting the arts, entertainment, and cultural events that bring our region together.

Come See Us or Start Online

Ready to find your next BMW®, explore Certified Pre-Owned options, or get your service scheduled? You can do it all from home or come see us on Savannah Highway.

Book A Test Drive In Minutes! | Schedule A Service Visit Online

Serving Charleston, Mt. Pleasant, North Charleston, Goose Creek, Summerville, and Beaufort

Rick Hendrick BMW Charleston sits at 1518 Savannah Highway in West Ashley, right in the middle of the Lowcountry's road map. From Mt. Pleasant to Summerville, North Charleston to Beaufort, we're a straightforward drive for most of the region.

We regularly serve drivers from:

• Charleston, including downtown, the peninsula, and West Ashley
• Mt. Pleasant, Daniel Island, and the barrier island communities
• North Charleston, near the airport and Joint Base Charleston
• Goose Creek and Moncks Corner in Berkeley County
• Summerville, with easy access via I-26
• Beaufort and the southern Lowcountry

We know getting here takes time. We work to make every visit worth the trip.