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If you asked us here at Rick Hendrick BMW Charleston how we'd describe the folks at our beloved Bavarian brand, we'd liken them to automotive magicians.  Their feats of engineering and design seemingly never cease to amaze.  This notion is perhaps best epitomized by the BMW 7-Series, a full-size sedan that flouts its prodigious proportions and instead, whole-heartedly embraces its track-star soul.

While the 7-Series family does have three members - the 740, 750…

The new BMW 2 Series is a fairly recent addition in our Charleston, SC showroom, but already this coupe has garnered its fair share of attention with a loyal fan base. Due to this popularity, the BMW brand recently announced that they would be debuting the first-ever 2 Series convertible at the Paris Motor Show next month.

Instead of having us on tenterhooks for the next few weeks, the Bavarian automaker has treated us to…

The new 2015 BMW X5 is a special vehicle in its own right thanks to versatile capabilities, sleek style and classic BMW drivability.

Pictured below, this vehicle is surely going to light up our showroom here in Charleston, South Carolina when it arrives, but not quite like the special X5 that was recently talked about on Jalopnik.

The special model we speak of is the BMW X5 Security Plus, a ride built to withstand some...

Once merely a concept car relegated to the drawing board, the 2015 BMW i8 has finally been ushered into the realm of reality.  The result?  We at Rick Hendrick BMW Charleston are wide-eyed and drooling over this latest marvel from our mutually-preferred German automaker.

The i8 is a seamless blend of stunning design, power and sustainability.  It offers a unique, hybrid drivetrain that features a turbocharged 1.5-liter inline three-cylinder to power the rear wheels…

James Blunt is not the only star in his fun new music video, as he co-stars with an insanely stylish and incredibly fun to drive 2014 BMW 428i Convertible model, available here in the Charleston, SC area at Rick Hendrick BMW Charleston, in his new music video. And we have a video here for you today right here on our blog which not only shows off this convertible model very thoroughly, but also features Mr…

From the very first glance, you can easily tell that the BMW i3 model, a brand new part of the 2014 BMW new model lineup here at Rick Hendrick BMW in Charleston, SC is a seriously next-generation model. And once you delve further into the details, you come to know that the model really does feature incredibly futuristic technology, like its all-electric drivetrain, one that produces absolutely zero emissions and produces a ton of efficiency…

Taking your driving experience to the next level is what we here at Rick Hendrick BMW Charleston strive to do; choosing to grab the wheel of the 2014 BMW M5 mean choosing speed and style. But you can always choose to kick it up a notch with the Competition Package. With a beefed up engine, lowered suspension, exclusive 20-inch wheels, and so much more, you'll be leaving your competition in the dust.

Learn more…

New for the 2014 model year, the previous 3 Series Coupe and Convertible models are being offered under the 4 Series nameplate. Completely redesigned and restyled, we think they're a fine addition to our lineup that you'll love.